Product Thursday: 3D secure authentication integrated with CRM and Business app
Hey there!
Navigating the checkout process with the utmost security while ensuring a swift transaction can be quite the balancing act, especially when dealing with 3D Secure authentication.
For those who might not be familiar, 3D Secure (3DS) stands for "Three Domain Secure" and is an advanced security protocol designed to enhance online transaction security.
This technology involves an additional authentication step for online payments, where users must verify their identity through a unique code sent via text or email.
Originally developed by Visa with the name "Verified by Visa," this security measure has been widely adopted and is known as Mastercard SecureCode, American Express SafeKey, and more, depending on the card network.
While 3D Secure is a powerful tool in combating fraud and ensuring that transactions are authorized by the rightful cardholder, it can sometimes introduce a delay in the checkout process, posing a challenge for businesses aiming for efficiency and customer satisfaction.
But here's some fantastic news for those navigating these waters! After our initial success in integrating 3D Secure authentication on our website and client apps last year, we're excited to announce that we've expanded this capability to our CRM and Point of Sale systems within the bookee business app.
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This expansion marks a significant step forward in making your in-studio and online transaction experiences as smooth and secure as possible for your clients.
So, what benefits does this bring to you and your clients?
Elevated Security: By implementing 3D Secure authentication, we're taking online payment security to the next level. This protocol serves as a robust shield against unauthorized transactions and fraud, adding a critical layer of security at the most crucial point of your financial interactions.
Effortless and Secure Transactions: We've fine-tuned the payment authorization process to ensure that it's not only more secure but also more streamlined than ever before. This optimization means that your clients can enjoy a seamless checkout experience that doesn't skimp on safety.
Here's how it seamlessly integrates into the transaction process:
When a client makes a purchase through the CRM, the payment is put om hold.
The client then receives an email with a link to authenticate their purchase.
Upon clicking the link and verifying their identity, the transaction is authenticated, and the payment status is promptly updated in their client profile under sales.
Please note that this added layer of security is not applicable to Quickpay and recurring payments.
In summary, we're committed to providing a service that not only prioritizes the security of your transactions but also enhances the efficiency and satisfaction of your clients' experiences. Welcome to a new era of secure, streamlined transactions with us!
